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As you may know, we at Archer recently went through a rebranding. (see: "Market Street Advisors Rebrands as Archer"; a fervent nod to the folks at FVM for their great work!) A lesson learned in the process is that part of ensuring a successful brand is to maximize its use, consistently.
Thinking back to the 70s and 80s might have you reminiscing about the release of Star Wars, the death of disco, or the establishment of the brand new Cable News Network, CNN. Those who are veteran to the investment management industry may also be reminded of how third-party fund accountants and transfer agents sprang up to meet the needs that arose from the mutual fund boom experienced at the time.