Berwyn, PA (December 7, 2020) – Archer® a technology-enabled services provider to the asset management industry and 2020 winner of the WatersTechnology Best Outsourcing Provider to the Buy Side award, today announced that Alicia McIlhinney has joined the firm as Vice President of Marketing. McIlhinney will be focused on integrating marketing, thought leadership and communications into the firm’s long-term business strategy.
Alicia brings to the firm nearly 20 years of marketing experience across investment management, technology, operations and insurance, having held roles at SEI, Lincoln Financial and, most recently, FS Investments. Since 2017, Alicia has served on the board of Women in Investing of Philadelphia and currently chairs the Marketing Committee. McIlhinney, a graduate of Penn State University, resides in Lafayette Hill with her husband and two daughters and will be based in Archer’s Berwyn, PA office.
“I am thrilled to join Archer at such an exciting point in its growth,” said McIlhinney. “There is deep expertise across the firm, as well as an authentic commitment to innovation and service, and I look forward to implementing a marketing and communications strategy that brings both disciplines to life and elevates the organization.”
“As we expand into new markets and build out our client base, name recognition and consistent messaging will become increasingly important, said Matt Caulfield, EVP of Client Experience and Business Development. “Alicia’s expertise in strategic messaging, content development and staying connected to prospects and clients will help position Archer for continued growth in the years ahead.”
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